Karviva Unwined
Helped launch a first-of-its-kind alcohol alternative.
The Process
Karviva Unwined was set to launch through Amazon's accelerator program as a non-alcoholic wine alternative. This Malbec-inspired juice drink posed creative challenges because a product like this hadn't existed before. We had to create a set of assets that would show consumers this was a premium alternative to wine that should be enjoyed when you would typically enjoy wine.
The Results
We created a set of creative photos and a launch video for Amazon, meeting Amazon's strict guidelines. We helped showcase how Karviva Unwined can be paired with fruit, cheese, and snacks like you would pair traditional wine. The imagery helped showcase the premium nature of the product and how it's meant to be enjoyed as a wine alternative instead of a juice.
